“You can’t drink all day unless you start in the morning!” My fraternity brother, Smitty, speaks these words to me while he’s ladling Bloody Mary’s out of a full 12-gallon stock pot into two plastic cups for us. The year is 1982. It is eight o’clock in the morning on my first football Saturday living in the fraternity house. There are two 12-gallon stock pots on the bar, the Bloody Mary one, and one full of vodka and orange juice, Screwdrivers, next to it. These are our morning vitamins. The smell of stale beer that had been spilled at the party the night before is our potpourri. I remember the drinks being great. But I’m sure they were terrible.
Give Me Hops, But Don’t Give Me Bitter Death
Oh yes. The Pale Ale. The sweetheart, the little darling of the craft beer industry. The name still brings back bitter memories of the beers being brewed in the early days of the American craft beer trend. It’s loaded with hops and can often be bitter beyond belief.
It’s September 2004, Oktoberfest. I’m in Munich, Germany at the festival with my friends. And yes, Octoberfest does begin in September, not in October.
Is Hoppiness actually Happiness? Understanding the Signature American Craft Beer Trend
Hops, some people are sick of it. It has become the signature of American craft beer. And I have to admit, it has given to a lack of variety in some bars and pubs. I just shake my head when I walk into a bar or pub, start excitedly viewing the tap handles, and see … Continue reading Is Hoppiness actually Happiness? Understanding the Signature American Craft Beer Trend