Oh yes. The Pale Ale. The sweetheart, the little darling of the craft beer industry. The name still brings back bitter memories of the beers being brewed in the early days of the American craft beer trend. It’s loaded with hops and can often be bitter beyond belief.
It’s September 2004, Oktoberfest. I’m in Munich, Germany at the festival with my friends. And yes, Octoberfest does begin in September, not in October.
I wonder what they will call this next generation. The Covid Crew? Quarantine Babies? The Corona Generation?
Hops, some people are sick of it. It has become the signature of American craft beer. And I have to admit, it has given to a lack of variety in some bars and pubs. I just shake my head when I walk into a bar or pub, start excitedly viewing the tap handles, and see … Continue reading Is Hoppiness actually Happiness? Understanding the Signature American Craft Beer Trend